Fight Against Bland
Integrated Campaign.
Bland food is boring. So we decided it was time to fight it…with Oporto’s tasty, juicy, spicy, mouthwatering Bondi Burger.
Social Media Activation
We started a movement, “Fight Against Bland", encouraging Aussies to ditch their boring desk lunches for an adventurous alternative — Oporto’s tasty Bondi Burger.
We got people involved with a Bland Food Amnesty, where Aussies shared a snap of their boring lunch for a free Bondi Burger.
OHH
We also created fun, animated digital posters that encouraged people to trade their bland leftovers or boring lunches for the tasty Bondi Burger.
Agency: Leo Burnett Sydney