Volundating (Concept)
Dating is good for the heart, and volunteering is good for the soul. So why don’t we mix the two?
Insight:
The pandemic, lockdowns and social distancing made both volunteering and dating very difficult for Australians.
And OZ Harvest, Australia’s leading food rescue organisation, has seen a huge decline in volunteer numbers since. So, how do we inspire new volunteers to join?
Idea: Volundating. A dating movement where doing good becomes the new way to meet someone great.
Execution:
Let’s turn volunteering into volundating by partnering with a dating app like Tinder, Bumble or Hinge to create Volundates: real volunteering activities that double as first dates.
From food deliveries to soup kitchens, couples would then connect irl over these give-back moments, finishing off their volundate with a shared meal at the OzHarvest Café.
To launch, we’d treat volundating like the latest dating trend:
With a campaign across socials, dating apps and fun OOH
A TikTok/Instagram series following real Aussies on their volundates
And cameos from influencers and local legends volundating for the first time.
Because nothing’s hotter than helping out.
Agency: insert your agency here ;)