The pandemic, lockdowns, and social distancing made volunteering and dating very difficult. OZ Harvest, Australia’s leading food rescue organisation, has experienced a huge decline in volunteer numbers since. So how do we inspire a new generation of volunteers to join?

Idea: Volundating.

Let’s Create a dating movement and turn volunteering into volundating.

We’ll partner with a dating app like Tinder to create Volundates—volunteering activities that double as first dates—where young people are matched based on their desire to make a difference.

How it works

Volundates start with activities like helping at soup kitchens, or with food deliveries and end with a romantic meal at the OzHarvest cafe.

We’ll promote Volundating as a new dating app feature with Tinder ads and fun OOH.

We’ll create hype and invite young Aussies to start volundating with our very own Instagram or TikTok dating series that follows couples on their volundates. We can invite influencers, local celebs or even real Aussies who are trying volundating for the first time.

Concept Idea.