The Strip

Concept.

Fact: nudes have the power to destroy women’s reputations, careers, and lives. Also a fact: nudes are only ok when they’re in art museums and art galleries.

Idea: The Strip

Let’s strip leaked nudes of their power while increasing the visibility of female artists.

Art: Daniel Peci https://www.danielpeci.com/

Here’s another crazy fact: women make up a minority of artists in museums (34% in Australia and 11% in the US), but the majority of nudes (76%).

So in partnership with Australian female artists, Diageo will help women turn their leaked nudes into works of art.

We’ll work with anyone with leaked nudes, from hacked celebrities to victims of revenge porn. We’ll showcase the artworks in an exhibition at the Art Gallery of New South Wales on International Women’s Day, increasing the number of female artists on display.

And to support our actions, Tanqueray bottles will also strip down and lose their labels with proceeds from the sales also going to victims of revenge porn.

Concept.

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