Cody’s Chilly Bin Pants
Product Design / Social Media Campaign/ Online Video.
Cody’s wanted to promote their 18-pack, so we designed the first-ever Chilly Bin Pants and turned a simple giveaway into a party in people’s pants.
The pants held a full 18-pack of Cody's, and each pocket was specially designed to keep the cans nice and cool.
The pants turned whoever wore them into a walking chilly bin, or esky for our Aussie mates, and cooler for our American buddies.
The only way to get your hands on these cool pants was to win them. So we created hype around the promo on Facebook with a fun video, giving away the first few pairs to some lucky winners, while driving the rest to enter the competition in-store.
Cody’s Facebook fans loved the limited-edition pants. We gave away 80 pairs and received many requests to make more.
Agency: TBWA NZ